WSIA Staten Island, 88.9 FM - WSIA Staten Island's Only FM

Underwriting Department

Underwriting on WSIA

Underwriting on WSIA is a smart, effective and affordable use of your marketing and public relations dollars, whether for long-term positioning or to build top-of-mind awareness. It is a great use of co-op dollars and compliments other forms of advertising including television, billboards, print advertising and direct mail campaigns. Better yet, while increasing listener awareness of your business or organization, you can support independent radio programming and community initiatives in Staten Island.

Underwriting spots offer the perfect way to transmit your company's message to our audience. Every underwriting announcement on WSIA reaches into the homes, automobiles, and offices of Staten Island's community and business leaders.

WSIA offers a variety of long- and short-term underwriting packages. WSIA can design a package to meet your individual business needs.

If you would like to set up an appointment or receive information on how underwriting on WSIA can help achieve your marketing goals, contact an Underwriting Sales Representative, at (718) 982-3064 or e-mail underwriting@WSIA.fm.

Underwriting Guidelines

Announcements are a maximum of 30 seconds in length.
Standard Opening Line:

"WSIA would like to thank (your business) for their support."

Closing Line:

"More information is available at {phone number} or online at {web address}" or "The phone number for more information is..."

Underwriting announcements may contain:

Sponsor's name (mentioned a maximum of 3 times) Location of business Phone number and/or Internet address Value - neutral description of business, products and services 3 Brand, Vendor or Trade names

The Federal Communications Commission (FCC) mandates that announcements may not include:

Comparative, Qualitative or Promotional language Calls to Action Pricing Information Inducements to Buy, Sell, or Lease

WSIA does not permit the use of pre-produced announcements or music beds. All spots are produced and recorded in the WSIA production facilities. WSIA staff announcers will do voice-overs. The use of the words "you" and "we" are not permitted. Final approval of copy lies with WSIA.

These regulations serve to protect the Non-Commercial content that public radio listener's value. In this way, the special integrity of the relationship between the station and its listeners extends to the underwriter as well.

Why underwrite with WSIA? Underwriting spots have several advantages.

Your 30 seconds spot will be produced in our professional studios at The College of Staten Island.
Due to the diversity of music and information programmed on WSIA your spot can reach several different target groups throughout the day, maximizing your exposure.
Your spot won't be slotted in quick succession with others, allowing listeners to focus on your message. For those 30 seconds your business is our programming.
Listeners appreciate the "non-commercial" language of underwriting announcements, and are well aware that you are supporting their favorite programming.
WSIA is a non-profit organization. All your donations are tax deductible.